Google Penguin is a codename for Google algorithm update. It was first introduced on April 24,2012.The update main aimed at decreasing search engine rankings of websites by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage. The era of Google Penguin has required site owners to take a much harsher view on link building.
It Mainly Focused on:
Keyword Forcing:
Keyword
Forcing means putting more keywords into content page title than is really
useful.
 |
| Keyword Forcing |
Why links are important?
A link like a vote for your site. If a well respected site
links on your site, then this is a recommendation for your site. Unknown site
links to you then this vote is not going to count for vote from an
authoritative site.If you can get a large number small votes, they really can
make a difference.
Another thing is
important in the Google algorithms is anchor text. Anchor text is the text that
is underlined in a link. In this link to a great SEO blog,the anchor text would be "SEO
blog."
How to recover from a Penguin hit?
Penguin is a filter like Panda.The algorithm is re-run
periodically and sites are re-evaluated with each re-run. At this point it is
not run very often at all. The last update was October 4, 2013 that we have
currently waiting eight months for a new Penguin update. In order to recover
from Penguin, you need to identify the unnatural links pointing to your
site.Then,next time that Penguin refreshes or updates, if you have done a good
enough job at cleaning up your unnatural links, you will once again regain
trust in Google's eyes.It can take a couple of refreshes for a site to
completely escape Penguin because it can take up to 6 months for all of a
site's.
Sign up here with your email
ConversionConversion EmoticonEmoticon