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| SEO vs SEO 2.0 |
SEO
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SEO 2.0
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Link building, manually adding them, submitting static websites to directories, link exchange, paying for links
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Getting links, enhancing it by certain actions like blogging, writing pillar content, creating link bait, socializing
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On site optimization for spiders: example repetitive page titles concentrating (solely) on keywords
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On site optimization for users. Example: Attractive post titles
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Competition: You compete with others to be on the first page/in the Google top 10 for keywords
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Cooperation: You cooperate with each other submitting fellow bloggers to social media or voting for them, you link to them
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Link Building
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Link Bait
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Hiding: We're not doing SEO, we can't show our client list publicly, impersonal SEO company
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Being open: We are proud to work with our new client, Fire & Ice.
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keywords
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tags
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Optimization for links
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Optimization for traffic
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clicks, pageviews, visits
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conversions, ROI, branding
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DMOZ
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del.icio.us
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Main traffic sources: Directories, Web Browser Search Bars, Ask.com
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Main traffic sources: Twitter, Facebook, YouTube, Google Maps, Google Image and Product Searches
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one way communication
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dialog, conversation
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top down
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bottom up
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undemocratic, who pays most is on top
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democratic, who responds to popular demand is on top
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50% automated
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0% automated
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technocratic
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emotional
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